Would you blow your whole annual marketing and advertising spending budget on just one particular ad to run as soon as during the Superbowl?
Of course you would not. You know that folks seeing your message just as soon as wouldn't be enough.
Then why do we have a tendency to spend our time and dollars on single-shot marketing and advertising, rather than repeated messages?
The answer is... most folks just don't know any far better. Or, possibly it seems boring to repeat your message over and more than and more than and over.
But the truth is, your fortune is in the follow up!
This past weekend I went to hear direct advertising master Bill Glazer (my advertising mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference here in Los Angeles. Bahis Sitesi includes further about the reason for this view. For the duration of his speak, he shared with the audience how he spent the last few decades of his life running Baltimore's #1 retail men's clothing retailer, Gage Menswear, along with his late father.
Bill talked about a single of his very first direct mail campaigns, and how during the planning stages he announced to his dad that they were going to mail a special promotional offer you to the identical list not once, not twice, but 3 instances. His father was appalled and yelled at Bill that he was crazy and was wasting their money!
Bill persisted and mailed all 3 pieces of the campaign. Effectively, their results revealed that mailing the precise very same offer you 3 times not only enhanced their response, it DOUBLED their response! Pop was floored, and he certain was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their marketing and advertising dollars.
Why does repeating your message function? online newsletters writing
It really is easy... individuals are inundated with messages every day. Last statistic I heard was each of us sees over three,700 distinct messages a day! That indicates you need to repeat your self more than and more than if you happen to be going to break by way of the clutter, in fact get their focus, get them to study or listen AND get them to respond.
Your assignment is to now look at all regions of your advertising and marketing in your organization, and see where you want to add some adhere to up.
Some quick places to look at:
Your Ezines - Are you publishing your ezine sufficient? As soon as a month just doesn't cut it anymore. You must be reaching out and \touching\ your prospects and buyers at least after a week, if not much more. (If you are running out of suggestions or you happen to be not certain how to do this with out bugging people, my ezine program takes care of that for you!)
Teleseminars and Reside Events - When advertising events, you are going to need to have numerous far more than a single or two announcements or mailings. As a general rule, when I am really trying to fill up a teleseminar (phone seminar) I sent out at least three emails devoted to the promotion. For reside events, you require dozens of messages, and properly ahead of time. Most of the trainers I know start advertising and marketing no much less than six months ahead of any live occasion they are hosting!
One particular-on-One Advertising - If you cold call or mail out letters to prospects, how numerous occasions are you following up? Never be afraid to call or mail once more. I myself have lastly responded to an supply right after I've been contacted a number of instances, and was glad the vendor took the initiative to comply with up.
Marketing - Instead of blowing your budget on a couple of big ads per year, attempt running a smaller sized ad much much more typically! Also most publications, both on the internet and offline, will usually give you massive discounts for purchasing more than one particular ad at a time. (I do this with ads in my personal ezine, Straight Shooter Marketing.)
Keep in mind, several marketing and advertising authorities who test all these techniques say that repetition is the crucial. So do not even feel you have to be inventive with your marketing - just saying or mailing the identical issue more than and over is far better than not saying it or mailing it again..
Of course you would not. You know that folks seeing your message just as soon as wouldn't be enough.
Then why do we have a tendency to spend our time and dollars on single-shot marketing and advertising, rather than repeated messages?
The answer is... most folks just don't know any far better. Or, possibly it seems boring to repeat your message over and more than and more than and over.
But the truth is, your fortune is in the follow up!
This past weekend I went to hear direct advertising master Bill Glazer (my advertising mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference here in Los Angeles. Bahis Sitesi includes further about the reason for this view. For the duration of his speak, he shared with the audience how he spent the last few decades of his life running Baltimore's #1 retail men's clothing retailer, Gage Menswear, along with his late father.
Bill talked about a single of his very first direct mail campaigns, and how during the planning stages he announced to his dad that they were going to mail a special promotional offer you to the identical list not once, not twice, but 3 instances. His father was appalled and yelled at Bill that he was crazy and was wasting their money!
Bill persisted and mailed all 3 pieces of the campaign. Effectively, their results revealed that mailing the precise very same offer you 3 times not only enhanced their response, it DOUBLED their response! Pop was floored, and he certain was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their marketing and advertising dollars.
Why does repeating your message function? online newsletters writing
It really is easy... individuals are inundated with messages every day. Last statistic I heard was each of us sees over three,700 distinct messages a day! That indicates you need to repeat your self more than and more than if you happen to be going to break by way of the clutter, in fact get their focus, get them to study or listen AND get them to respond.
Your assignment is to now look at all regions of your advertising and marketing in your organization, and see where you want to add some adhere to up.
Some quick places to look at:
Your Ezines - Are you publishing your ezine sufficient? As soon as a month just doesn't cut it anymore. You must be reaching out and \touching\ your prospects and buyers at least after a week, if not much more. (If you are running out of suggestions or you happen to be not certain how to do this with out bugging people, my ezine program takes care of that for you!)
Teleseminars and Reside Events - When advertising events, you are going to need to have numerous far more than a single or two announcements or mailings. As a general rule, when I am really trying to fill up a teleseminar (phone seminar) I sent out at least three emails devoted to the promotion. For reside events, you require dozens of messages, and properly ahead of time. Most of the trainers I know start advertising and marketing no much less than six months ahead of any live occasion they are hosting!
One particular-on-One Advertising - If you cold call or mail out letters to prospects, how numerous occasions are you following up? Never be afraid to call or mail once more. I myself have lastly responded to an supply right after I've been contacted a number of instances, and was glad the vendor took the initiative to comply with up.
Marketing - Instead of blowing your budget on a couple of big ads per year, attempt running a smaller sized ad much much more typically! Also most publications, both on the internet and offline, will usually give you massive discounts for purchasing more than one particular ad at a time. (I do this with ads in my personal ezine, Straight Shooter Marketing.)
Keep in mind, several marketing and advertising authorities who test all these techniques say that repetition is the crucial. So do not even feel you have to be inventive with your marketing - just saying or mailing the identical issue more than and over is far better than not saying it or mailing it again..